GENERAL
Verity & Co Homes UK Ltd (company number 02158429), whose registered office and principal place of business is Skipton House, Riparian Court, Riparian Way, Cross Hills, BD20 7BW, together with any group companies (“we”, “us”, “our”), is committed to protecting and respecting your privacy.
For the purposes of data protection legislation, we are the data controller. We process personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”) and the Data (Use and Access) Act 2025 (as may be amended from time to time). This policy explains how we collect, use and protect your personal data. It applies to personal data collected via our website, show homes and sales offices, telephone and email correspondence, and social media channels where we operate. We are registered with the Information Commissioner’s Office with registration reference ZA145887.
Please read this Privacy Policy carefully to understand how we will treat your personal information. Effective date of this policy: December 2025.
VISITORS TO OUR WEBSITE
We may collect and process personal data about you in the following circumstances:
Information you give to us
- When you complete forms on our website (“Site”), including (but not limited to) your name, telephone number and email address, when you request information or subscribe to our mailing list, and any other information you choose to provide.
- When you contact us to report an issue, make a complaint, submit an enquiry, or for any other reason.
We may keep a record of any correspondence. Our lawful bases are our legitimate interests to respond to enquiries and operate our Site, and (where applicable) performance of a contract or taking steps at your request prior to entering into a contract.
Information we collect automatically
- Details of your visits to our Site, including traffic data, location data, weblogs and communication data.
- Pages viewed, resources accessed and browsing patterns.
Our lawful basis is our legitimate interests to operate, secure and improve the Site.
IP address and device information
We may collect your Internet Protocol (IP) address, operating system and browser type for system administration, fraud prevention and to produce aggregated statistics. Our lawful basis is our legitimate interests in site security and fraud prevention.
Cookies
Our Site uses essential cookies to make the website function.
We only use non-essential cookies (such as analytics or marketing cookies) where you have given consent through our cookie banner, in accordance with PECR. You can change or withdraw your cookie preferences at any time by using the cookie preferences mechanism on our Site.
For full details, please see our Cookie Policy.
How we use this information
We may use your personal data to:
- Provide the information or services you request.
- Allow you to participate in interactive features on our Site.
- Improve our Site and ensure it displays properly on your device.
- Respond to complaints or enquiries.
- Contact you for marketing purposes where you have provided consent or where permitted by law (see Marketing below).
- Our lawful bases include performance or a contract (or steps prior to entering into a contract), our legitimate interests in operating and improving our Site and services, compliance with legal obligations and consent (for non-essential cookies and certain marketing).
Links to other websites
Our Site may contain links to third-party websites. These websites have their own privacy notices and we do not accept responsibility for their policies. We encourage you to read the privacy notice of any website you visit.
CUSTOMERS
We collect your name, contact details, financial information (e.g. source of funds, bank details), transaction and reservation information and preferences, when you reserve or purchase a home, or when we provide goods or services to you via our Site, by email, telephone or at a sales office. We may also collect records of communications, including those relating to snagging, warranties and after sale support.
We use this information to process your order and fulfil our contract with you. Our lawful bases are performance of a contract (and steps prior to entering into a contract), compliance with legal obligations (including anti-money laundering and tax), and our legitimate interests in manging our relationship with you and our business.
To meet our contractual obligations, we may share your personal data with:
- Payment providers
- Mortgage advisers
- Your appointed solicitor
- Suppliers and sub-contractors involved in delivering goods or services
Where we publish feedback or testimonials, our lawful basis is Consent or our legitimate interests with your right to object.
We will retain your personal data for as long as needed to provide the services and for 10 years afterwards, in line with legal, warranty and insurance requirements, or for longer where required by law or necessary to establish, exercise or defend legal claims. Key correspondence and contracts may be retained for statutory limitation periods.
Where you subscribe to marketing communications, retention is described in section Marketing below.
SUPPLIERS
We collect personal data including names and contact details to manage orders, conduct due diligence, pay for goods and services, and maintain business records. Our lawful bases are performance of a contract, compliance with legal obligations, and our legitimate interests in operating our business and maintaining accurate records.
Personal data is retained for 6 years after the end of the working relationship (for HMRC compliance), or longer where records must be kept for audit, tax or legal purposes.
SUB-CONTRACTORS
We collect contact details and Construction Industry Scheme (CIS) information to manage contracts and payments. Our lawful bases are performance of a contract, compliance with legal obligations (including CIS), and our legitimate interests in managing our supply chain.
Personal data is retained for 6 years after the working relationship ends.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where personal data is required by law or contract and you fail to provide it, we may not be able to fulfil our agreement with you. We will notify you if this is the case.
MARKETING
Where you opt in to receive marketing, we may send you information about our developments, homes, events or updates we believe will interest you. Where permitted by PECR, we may also rely on the “soft opt-in” to send electronic marketing to existing customers and prospective customers we have negotiated with about a sale of a home, provided you did not opt out at the time of data collection and you can opt out at any time.
You can withdraw consent at any time by:
- Clicking “unsubscribe” in our emails
- Emailing hello@verityandcohomes.com
- Calling 01535 639620
Withdrawal does not affect the lawfulness of any processing before consent was withdrawn. You also have the right to object at any time to marketing based on our legitimate interests.
We retain marketing data for 5 years from your consent date unless you unsubscribe sooner.
MONITORING AND RECORDING
We use CCTV at our premises for crime prevention and health and safety purposes. Signage is in place where CCTV operates. Our lawful bases is our legitimate interests in protecting our people and property, and ensuring health and safety.
Recordings are typically retained for 4 weeks unless required for investigation.
CREDIT CHECKS
Where required to comply with the law or prevent fraud, we may carry out identity verification and anti-money-laundering checks.
If a full credit check is required, we will inform you before it is carried out and provide details of the credit reference agency used.
You can access your own credit file directly from the agency. Our lawful bases are compliance with legal obligations and our legitimate interests in preventing fraud and protecting our business.
We do not make decisions based solely on automated profiling that produce legal or similarly significant effects without notifying you.
LEGAL BASIS FOR PROCESSING
We process your personal data under the following lawful bases:
- Performance of a contract with you
- Compliance with a legal or regulatory obligation
- Legitimate interests, provided these do not override your rights and freedoms
- Consent, where this is required
Our legitimate interests include operating and improving our business, ensuring site security, responding to enquiries, marketing to existing contacts and protecting our legal rights. Where we rely on legitimate interests, we balance those interests against your rights and interests and you have the right to object to such processing.
DISCLOSURE OF PERSONAL DATA
We may disclose your information to:
- Staff members to deliver goods or services
- Group companies for internal administration
- IT and software providers who host our systems
- Professional advisers (lawyers, bankers, insurers, consultants)
- HMRC, regulators or authorities where legally required
- Third parties involved in business transfers or mergers
Where we engage third parties to process personal data on our behalf, we put in place appropriate safeguards and confidentiality obligations requiring them to process your data securely and only in accordance with our instructions.
We will never sell your personal data to other organisations.
CROSS-BORDER DATA TRANSFERS
We aim to store your personal data within the UK or the European Economic Area (EEA).
Some service providers may process data outside these regions.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- Adequacy regulations under the UK GDPR;
- The UK International Data Transfer Agreement (IDTA);
- The UK Addendum to the EU Standard Contractual Clauses; or
- ICO-approved transfer mechanisms.
DATA SECURITY
We use physical, technical and organisational measures to protect your personal data.
Access is limited to those who need it for business purposes.
Where you use a password for parts of our Site, it is your responsibility to keep it confidential.
We have procedures to deal with any suspected data breach and will notify you and the ICO where legally required.
YOUR RIGHTS
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion in certain circumstances
- Request restriction of processing
- Request transfer of your data to another provider
- Object to processing based on legitimate interests
- Object to direct marketing at any time
- Withdraw consent at any time (where processing is based on consent)
To exercise your rights, contact: hello@verityandcohomes.com.
We may need to confirm your identity before responding.
We will not charge a fee unless your request is unfounded or excessive.
We will respond without undue delay are in any event within one month of receipt of your request (once we have verified your identity), which may be extended by a further two months where requests are complex or numerous. We will inform you of any such extension. You also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless certain conditions are met.
CHILDREN
We do not knowingly collect personal data relating to children.
If you believe we have collected information about a child, please contact us so we can delete it.
RIGHT TO COMPLAIN
You may raise concerns with us using the contact details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at any time: www.ico.org.uk.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time.
We will publish any changes on this page and notify you of material updates where appropriate. If we make significant changes, we will take reasonable steps to bring them to your attention, for example by email or by a prominent notice on our Site.
CONTACT US
For questions or concerns about how we use your personal data, please contact our Data Protection Lead at:
hello@verityandcohomes.com
01535 639620
You can also write to us at the registered office set out above.